Lower Rates for More Than 60 of the World’s Largest Hotel Brands Now Available Through Room Key℠

Room Key unlocks one-stop shopping for Loyalty Member Rates

DALLAS (JUNE 06, 2016) – Room Key℠ announces access to Loyalty Member Rates from more than 60 of the world’s largest and most well-known hotel brands, including Hilton®, Hyatt®, Marriott®, Holiday Inn®, Comfort Inn® and Wyndham®. Hotels’ member rates are typically lower than other published rates and available only to members of the hotels’ loyalty programs who book directly with the hotel, primarily through their own websites. Now Room Key can access these rates and is the only travel site where customers can shop and compare Loyalty Member Rates from so many different hotel chains in one place.

“There's a lot of confusion out there about how and where to find the best hotel rates,” says Steve Sickel, CEO, Room Key. “A relatively unknown ‘travel secret’ is that many hotels offer lower rates to members of their loyalty program on their own websites,” Steve adds. “Room Key can now display these lower ‘Loyalty Member Rates’ for thousands of U.S. hotels across more than 60 hotel chains all on one site, making shopping the best rate a lot easier,” he says. “No other travel site can access as many loyalty rates across as many hotel chains as Room Key.”

Reservations initiated through Room Key are booked directly through the hotel websites and therefore carry all of the loyalty program benefits, hotel perks and peace of mind that customers expect when booking directly with the hotel where they stay. Reservations booked through other travel websites often require customers to forego their hotel loyalty program privileges and may carry hidden fees.

Hotel loyalty program membership is typically free, and members are eligible for each program’s benefits, including any member rates, from the moment they join. If a Room Key user is not a member of the loyalty program for the hotel they want to book, they simply enroll to be instantly eligible for Loyalty Member Rates and other loyalty program benefits like complimentary Wi-Fi.

Room Key is dedicated to offering customers easy shopping for low rates while providing competitive commission levels for hotel suppliers. Other travel sites generally charge hotels a hefty commission when selling their rooms, but because of Room Key’s attractive commission structure, Room Key users get direct access to lower-priced hotel rooms.

“Much in the same way today's consumers are accustomed to getting discounts in retail and grocery stores simply for being members of frequent shopper programs, many hotels have extended lower prices to members of their loyalty programs,” Steve says. “Now Room Key gives customers the best of both worlds – access to Loyalty Member Rates AND a great selection of the world's most well-known hotel chains – all in a ‘one-stop-shop’ experience customers expect from today’s travel sites.”

About Room Key℠

Room Key℠ is a travel search site where customers can shop and compare low rates for the world's largest and most well-known hotel brands, including Hilton®, Hyatt®, Marriott Hotels®, Holiday Inn®, Comfort Inn®, Wyndham®, Westin® and W®, with access to more than 100 hotel chains with 74,300 properties in 150 countries and more than 6,500 locations worldwide. With no hidden fees and no paid memberships, reservations initiated through Room Key carry low prices, loyalty program perks and the peace of mind that customers expect when booking directly with the hotels where they stay. Room Key was founded in 2012 by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NASDAQ: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN) or their respective affiliates.